Forbes March 9, 2020
Joshua Cohen

Precision medicine’s promise is to determine for each individual patient or subgroup if a drug will work or not, and whether it will produce adverse events. Among other pieces of information, it does this based on pharmacogenomics. Here, pharmacogenomics refers to how a person’s genetics affects his or her response to a drug. In this regard, an individual’s genetic makeup can determine how effective a medication will be, whether dosing changes will be needed, or whether a different medication should be prescribed.

MedImpact, the nation’s largest independent pharmacy benefit manager (PBM), is harnessing the technology of pharmacogenomics to systematically review prescriptions against a patient’s genetic profile. This highly personalized approach can reduce “trial and error” prescribing, reduce waste, lower the...

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