Fortune October 3, 2024
Celebrities, CEOs, and health optimizers, including Mark Zuckerberg, Jennifer Aniston, Kim Kardashian, and Gwyneth Paltrow, have been seen sporting the Oura ring. The wearable has become a wellness staple (more than 2.5 million rings have been sold), as a growing number of people have started tracking their biomarkers, especially their sleep, to optimize their overall health.
Today, wearable fanatics are in luck because the Oura ring just got a significant upgrade to improve accuracy, battery life, and comfort.
ŌURA, founded in 2013 in Finland, announced Thursday the launch of Oura Ring 4. The $349 updated version utilizes sensing technology for more accurate health readings, according to the company. The new model has 18 sensory pathways compared to the current...
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