Lexology March 25, 2024
Loeb & Loeb LLP

The Office for Civil Rights (OCR) at the U.S. Department of Health and Human Services (HHS) issued updated guidance on the use of online tracking technologies by HIPAA-covered entities and business associates.

Here are some of the key aspects of the updated guidance:

Key Definitions

  • Tracking technology—defined by the OCR as “a script or code on a website or mobile app used to gather information about users or their actions as they interact with a website or mobile app.”
  • Individually identifiable health information (IIHI)—a subset of health information, including demographic information collected from an individual, that is created or received by a covered entity (or its business associate) or employer; relates to the past, present or future health, health...

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