Club Industry March 4, 2020
The fitness industry is on the doorstep of the next disruptive business model. That model involves the integration of healthcare, but whether club owners can step across that threshold depends upon technology being available to integrate payers, medical providers and clubs.
Imagine this: Your member walks through the doors of your health club. They see a door to a 120-square-foot medical clinic to the right where labs can be drawn, biometric testing can be done and the physicians in the clinic can recommend they sign up for personal training to help them lose weight and lower their blood pressure. To the left is a door to a 400-square-foot physical therapy business where the therapists refer their clients to your club...
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