Forbes October 2, 2017
Consumers today have unprecedented power. And, until recently, the healthcare industry had little incentive to react to this newfound power. However, pressures from consumers to meet ever-rising expectations, primarily driven through experiences in other categories (think Amazon, Uber, Sephora, Nordstrom) and cost pressures from employers and governments, means that redefining how healthcare organizations interact with people is no longer a luxury. To this point, Prophet recently conducted in-depth interviews with more than 50 executives at health systems, payers, pharmaceutical companies and digital health companies around the globe to better understand how the healthcare industry can best evolve to better engage consumers.
Based on these conversations, Prophet identified several changes healthcare organizations have begun to make and published the report, “Making...
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