Health Payer Intelligence September 21, 2023
With new Medicare Advantage marketing regulations in place for 2024, payers must work with their marketing teams and establish proactive oversight programs to ensure compliance.
Each year, Medicare’s open enrollment period starts mid-October and is preceded by an influx of marketing materials advertising private Medicare Advantage, Medicare Part D, and Medigap plans. While marketing practices are intended to inform consumers of their health plan options, many strategies have led to confusion and complaints from beneficiaries.
Since 2022, the Biden Administration has increased efforts to improve oversight of Medicare and Medicare Advantage marketing activities. Strategies to curb misleading advertising of Medicare Advantage are especially important as 50 percent of all Medicare beneficiaries are enrolled in the private program.
DECEPTIVE MARKETING...
Today's Sponsors
Today's Sponsor