Becker's Healthcare November 16, 2023
The American Association of Physician Associates is still in the early stages of a sweeping effort to rebrand the PA profession — and sunset the title “physician assistant” — but hopes to make important strides in 2024, AAPA CEO Lisa Gables told Becker’s.
In 2021, AAPA voted to adopt “physician associate” as the official title for the profession and subsequently launched a major public awareness campaign to educate patients and consumers about the profession. Medical groups such as the American Medical Association and American Osteopathic Association have opposed the effort, arguing that the title change will create confusion for patients about who is providing their care.
Ms. Gables says the goal of the rebranding is to actually provide more...
Today's Sponsors
Today's Sponsor