VentureBeat February 1, 2024
Tomorrow, February 2, Apple will begin delivering its long-awaited mixed reality (MR) headset, the Vision Pro, and I am confident it will be a remarkable product that wows consumers and invigorates the industry.
You might think my opening sentence would please Apple, but if I was a developer with a new app for the Vision Pro, three words would violate Apple’s recent language guidelines — mixed reality headset.
Instead, Apple calls the device a spatial computer, which is a thoughtful term justified by the product’s advanced features. That said, the developer requirements from Apple contain a language restriction that has been raising eyebrows: “Refer to your app as a spatial computing app. Don’t describe your app experience as augmented reality...
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