Telehealth and Medicine Today September 30, 2025
Shirley Meschke Mendes Franklin de Oliveira, JD and LLM, Law, PhD, Business Administration

The Digital Health Strategy and its influence on the review of the pharmaceutical industry’s business model

Abstract

This article analyzes the impact of telemedicine on the pharmaceutical industry from the perspective of the Pharmaceutical Products Industry Union of the State of São Paulo (Sindusfarma). A participatory research was conducted, with the monitoring of the work of the Digital Health Committee and analysis of the work and discussions that took place in the Marketing and Business Support, Regulatory, Legal Strategy and Access Committees, as...

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Topics: Pharma, Pharma / Biotech, Technology, Telehealth
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