McKinsey January 15, 2026
The rise of artificial intelligence highlights how investment in “brain capital” (brain health and brain skills) can boost resilience, productivity, and growth.
Executive summary
Stronger brains strengthen resilience, productivity, and shared prosperity. It is time to invest accordingly.
The brain is the body’s most complex and vital organ, regulating everything from basic life functions to complex decision-making. It is also the foundation of how people live, work, and connect, making it central to individual well-being, high-performing organizations, and resilient economies. Despite rapid technological advances, nothing yet replicates the brain’s capacity to contribute to society.
AI will reshape work, and competitiveness will hinge on combining human and machine strengths. Countries and companies must evolve their strategies to enable collaboration and harness...
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