Health Populi September 17, 2018
The impact of health and wellness is on most consumers’ minds, Nielsen’s consumer research has found.
Sarah Schmansky, Nielsen’s strategy leader for health, wellness and “fresh,” moderated a panel at the GMDC Health-Beauty-Wellness Conference in Orlando today that brainstormed how consumers are shopping for health.
Underneath that “how” is more than the next-best-me-too-product for allergy or acne. It’s about efficacy of the product at the core, but bundled with social responsibility and sustainability, informative packaging, transparency of ingredients, and education that empowers the individual.
“Self-care is the driver of growth,” Sarah began the discussion. But these needs under the self-care umbrella are complex. The way Nielsen looks at this, four macro trends of aging (as Boomers age into older and...
Today's Sponsors
Today's Sponsor