The growth of Genetic Testing and Personalized Medicine

The global predictive genetic testing and consumer/wellness genomics market was valued at $2.24 billion in 2015, and is expected to double to $4.6 billion by 2025.

It may soon be possible for each one of us to live a billionaire’s lifestyle, without necessarily having the billions, albeit at a small cost. Thanks to our digital lifestyles and the advances in technology, marketers are now vying to give each and every one of us a level of customized service that in the past was probably reserved for only those paying top dollar. It’s marketing’s holy grail—digital personalization at scale.

We are already getting accustomed to this personalization when we shop online on Amazon or log on to Netflix...