healthcare.digital March 30, 2024
Exec Summary:
The convergence of healthcare and technology (HealthTech) has created a booming digital health industry. But technology alone isn’t enough. Behaviour science is emerging as a powerful force in this field, with the potential to revolutionise how we approach health and wellness.
Why is Behaviour Science Important?
Understanding the “Why”: Traditional medicine often focuses on the “what” (disease diagnosis and treatment). Behavioral science delves into the “why” behind health behaviors. It helps us understand why people make certain choices and how to nudge them towards healthier habits.
Boosting Engagement: Many digital health tools struggle with user engagement. Behavioral science principles like gamification and reward systems can make these tools more engaging and motivating, leading to...
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