The growing disconnect between virtual health availability and consumer demand

Despite an increase in consumer demand, the use of virtual health services has remained relatively flat since 2022, according to recent research from Deloitte. About a quarter (24%) of survey respondents say they are willing to switch doctors to ensure access to virtual health options. Today’s consumers, accustomed to highly personalized virtual experiences in banking, retail, and entertainment, now expect the same level of convenience and customization in their health care interactions. These trends underscore a need for health care organizations to adapt by enhancing their virtual health offerings or risk...