HIT Consultant January 23, 2026
Madhu Pawar, Chief Product Officer at Optum Insight

We have reached point solution fatigue. The future of health care transformation depends on integrated platforms.

Have you ever wondered what happens once a patient’s insurance card is scanned at their doctor’s office? The answer: a lot.

Each time a patient visits a doctor, it sets off a cascade of behind-the-scenes work. These critical “back-of-house” tasks include patient identification, insurance verification, and prior authorization reviews. They are essential functions that ensure transactions between patients, payers and providers are accurately accounted for, billed and paid.

But these crucial steps come at a steep price: the administration of financial health care transactions in the U.S. accounts for $200 billion annually. As the industry continues to face cost pressures, payers...

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