Becker's Healthcare September 9, 2024
Come mid-October, the Medicare Advantage program will enter its annual enrollment period, marked by significant changes for older adults.
Among these changes are increased government scrutiny, tighter CMS regulations, reduced base payments, and rising healthcare costs.
“Additionally, the presidential election will distract beneficiaries during the early weeks of AEP, and the late Thanksgiving holiday will cause many beneficiaries to delay their decision-making until the final week, adding significant stress to an already difficult decision,” Fran Soistman, CEO of insurance marketplace eHealth, wrote.
The health insurance industry has also launched a “seven-figure lobbying blitz,” including a digital and social media campaign, to counter mounting challenges and highlight the benefits MA plans can offer to older adults.
In response to these market...
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