Fortune January 16, 2024
Retailers worldwide, especially traditional ones, are facing two major headwinds: digitalization and sustainability. It’s crucial for every retail CEO to prioritize these trends not only as challenges but also as opportunities to be taken on together as drivers of growth.
When digitalization and sustainability come together, we call it green digitalization, and its applications show the way forward for the future of retail. Green digitalization is about addressing retail challenges smartly and sustainably, creating a cycle that drives future growth. Through this approach, retailers can enhance their stores, engage customers, optimize supply chains, promote sustainability, and encourage responsible consumption.
Transforming retail for a sustainable future
Traditional retailers face tough competition from tech-savvy rivals. McKinsey warns that retail margins have...
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