HIT Consultant December 9, 2025
Consumers are increasingly learning about potential drug therapies from advertising across the media channels they use regularly – whether it be broadcast or streaming TV, social media, display ads, or streaming radio. One survey found that 63% of patients learned about new treatments through pharmaceutical ads, but capturing and retaining consumer attention continues to be an uphill battle for pharmaceutical marketers, with many consumers experiencing advertising saturation and fatigue. Life sciences marketers are scrambling to find innovative ways to individualize customer interactions across multiple channels, whether that be digital or traditional direct-to-consumer (DTC) media.
AI and machine learning are emerging as powerful tools to facilitate smarter, more targeted marketing outreach. In fact, over 70% of brands agree that AI will...
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