The Future of NFTs and Metaverses: Big Brands, Metaverse Law, and More

A metaverse is either a digital copy of the physical reality or a fantastical world in a digital form with its own attributes and backgrounds. In relation to NFTs, it has, so far, leaned towards the latter option. Many fashion and pop culture brands are creating their metaverses with celebrities’ avatars, they’re also inviting the fans to create their own avatars, and dress them with the brand’s digital wearables. In this case, the wearables are presented in the form of NFTs.

Similarly, metaverses have been used by many game developers to create a unique game environment with its own background. In these games, the players require certain in-game items to progress further in the game. They can take many...

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