Numerof & Associates April 23, 2021
The pandemic has dramatically accelerated many changes across healthcare, and one of them is redefinition of Medical Affairs’ role in commercialization. The shift to virtual detailing and the increased focus on economic and clinical value have implications for Medical Affairs well beyond staffing numbers. These changes demand that Medical Affairs serve as a strategic partner to its Commercial and Clinical counterparts. While a number of manufacturers have addressed the issue of staffing numbers, some are farther along than others in the process of reshaping Medical Affairs to meet the demands of the evolving marketplace.
Numerof & Associates recently conducted a qualitative survey of Medical Affairs executives to better understand...
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