MedCity News October 15, 2024
PurpleLab® stands out from others in this sector by providing its data analytics services to several different groups of users across healthcare and pharma companies.
Big data analysis is an invaluable resource in healthcare and life sciences. Data can tell a pharmaceutical company which drugs a medical specialist prescribes and where they are based. This knowledge is key to identifying which doctors are most likely to prescribe their FDA-approved drug. At the same time, the ability to quickly and easily identify which physicians are out-of-network can support a hospital or a payer’s recruitment efforts.
It’s not surprising that data aggregation and analytics companies have multiplied in recent years, making it more challenging for any one company to stand out from...
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