Pharmaceutical Executive July 25, 2024
The lead transformation evangelist at Celonis discusses how digital twins are becoming more prominent in the pharma industry.
The pharma industry is embracing digital twins. Rudy Kuhn, lead transformation evangelist at Celonis spoke with Pharmaceutical Executive about this new technology and how it’s incorporated into a variety of processes.
Pharmaceutical Executive: How are companies in the life sciences industry using digital twins to understand, predict, and improve operational processes?
Rudy Kuhn: The need to adapt to the rapid pace of change has never been more critical, particularly for life sciences and pharmaceutical companies. In order to adapt successfully, leaders must have a deep understanding of their organization’s processes and how things run.
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