The Foundations Of Data-Driven Acquisition Strategies

Forbes December 19, 2024
Agastya Kumar Komarraju

Agastaya is an award-winning product & data science leader who has spearheaded impactful initiatives across several Fortune 500 companies.

You run a premium subscription service for an award-winning wine club, delivering curated bottles to over 100,000 members each month. More recently, however, you’ve noticed a concerning trend—your membership growth has stagnated. Despite your best efforts, the ad campaigns and promotional discounts you deploy drive many net new subscriptions that quickly churn after redeeming the introductory offer. It’s a frustrating cycle that has you scratching your head, wondering how to break through this plateau and resume your growth trajectory. Unconstrained growth is the alchemy of the 21st century.

Whether you’re trying to acquire new customers for your grocery chain, subscribers for...

Today's Sponsors

Today's Sponsor