Senior Housing News March 18, 2025
Austin Montgomery

In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth.

According to the Alzheimer’s Association, the number of people living with Alzheimer’s in the U.S. is projected to rise to almost 13 million by 2050. No doubt, that growth means big demand for memory care services ahead. But growth is not always a simple effort, and scaling operations hinges on operators’ ability to improve employee turnover and training and create quality standards that workers can meet and exceed across their whole portfolio.

Memory care operators including Discovery Senior Living, Watermark Retirement Communities and Anthem Memory Care are taking a data-driven approach to memory care and growing programming to reach the...

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