Forbes October 1, 2024
Josipa Majic Predin

We’ve all heard the alarming headlines: fertility rates are plummeting, women are delaying childbirth, hormonal imbalances are on the rise, and male sperm counts are declining faster than ever. These aren’t just abstract statistics – they represent a looming crisis that could reshape the future of our species. Yet, as we grapple with this existential challenge, much of our focus and investment has been channeled into a single solution: opening more IVF clinics.

While the expansion of fertility treatment access is undoubtedly crucial, it raises a deeper question: are we doing enough to improve the success rates of these procedures and address the root causes of infertility? As billions of dollars pour into the fertility industry, one startup is taking...

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