The FDA is cracking down on pharma advertising on TV – and it could impact digital health

We could be entering a future where we may see far fewer television ads featuring prescription pharmaceuticals. Consumers might applaud that, but as a longtime health and biotech industry journalist, I don’t think we’re talking nearly enough about the potential impact. It doesn’t just matter for pharma, but also for digital health companies that are starting to follow the playbook – and may be deterred from pursuing TV and streaming ads further.

“The administration’s recent actions have certainly created a moment of pause for the industry. Pharma companies are...

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