pharmaphorum December 15, 2022
In recent years, social media has evolved into an essential part of pharma operations, for better or worse.
Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. In addition, many organisations are now also using social media for non-accredited medical education, social listening, and facilitation of networking and best practice sharing. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence.
Healthcare Provider (HCP) marketing
With millions of HCPs using social media on a regular basis worldwide, engaging with them on one of these platforms should be a no-brainer. Still, many pharma and medical marketers...
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