Forbes February 3, 2025
Federico Imparatta

Federico Imparatta, cofounder of a leading digital agency, aims to achieve ataraxy in product development—serenity, simplicity and balance.

As we reflect on the past two years of integrating generative AI into product management, it becomes evident that the challenges and opportunities it presents echo those experienced during Agile’s rise to prominence. However, unlike Agile—which often stumbled under the weight of its political naïveté—AI has the potential to transcend some of these barriers, provided it is wielded with a clear understanding of its implications and limitations.

Generative AI And The Complexity Of Product Discovery

Marty Cagan’s observations in “AI Product Management: 2 Years In” highlight a critical juncture for product teams: the dual impact of AI on how products are built...

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Topics: AI (Artificial Intelligence), Technology
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