Forbes June 30, 2025
The days of big online retail as we know it are over. Amazon, Walmart, Best Buy, and many others will all need to reinvent themselves as e-commerce changes. Once again, the homepage is dead. What will this mean for the big brands? What are the opportunities for small players?
Retail Unbundling
OpenAI, Gemini, Perplexity, and Grok are not just changing how people search — they’re redefining how people shop. Gone are the days when your homepage served as the front door to your retail universe. Today, answers and product links come more and more directly from AI-powered assistants powered by LLMs (Large Language Models). In my research I show that the traffic from LLMs is 9x as valuable as traditional...
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