Policy & Medicine January 27, 2025
Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring butterflies and very happy people you may also be seeing drug prices float across your screen.
Recently, The Drug-price Transparency for Consumers Act of 2025, was re-introduced at the beginning of Congress by Senators Dick Durbin and Chuck Grassley. The legislation aims to set a new standard in the transparency of prescription drug advertising by mandating the inclusion of the list price of prescription drugs in all direct-to-consumer (DTC) advertisements, a move intended to provide consumers with pricing information upfront.
Specifically, the bill stipulates that all DTC advertisements for prescription drugs and biological products must disclose the list price, defined...
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