Forbes May 27, 2025
Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams.
For decades, predictive analytics was a capability largely reserved for companies with deep pockets and dedicated teams of data scientists. While the promise of forecasting customer behavior, optimizing operations and boosting efficiency was clear, the reality was often out of reach for most businesses. High technical barriers, steep investments and lengthy development cycles, made advanced analytics the domain of the few.
But the landscape is changing—fast. Advances in AI and machine learning are transforming predictive analytics from an elite capability into a widely accessible tool. What was once siloed in data science departments is now being placed directly into...
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