Physicians Practice January 13, 2026
Concierge medicine and direct primary care are gaining ground fast and the latest numbers suggest the shift isn’t limited to a few boutique markets.
A growing number of physicians are gravitating toward concierge medicine and direct primary care as they look for more control over schedules, patient relationships and day-to-day practice decisions.
In an interview with Physicians Practice, Jane Zhu, M.D., of Oregon Health & Science University, details the results of a study she led that looked at just how quickly these practice models have grown since 2018.
Physicians Practice: Tell me about the study. What did you find out?
Jane Zhu, M.D.: So, just by way of background, I’m a primary care physician and a health services...







