McKinsey November 14, 2024
New technology means new challenges—and new solutions—for cybersecurity providers.
The rapid advancement of AI and generative AI (gen AI) is fundamentally transforming the cybersecurity landscape, presenting both opportunities and challenges for cybersecurity providers. As more organizations in both the private and public sectors use AI to enhance their operations, they risk inadvertently introducing new cyber-related threats. This is creating a significant and growing demand for advanced cybersecurity solutions.
AI is also being used by bad actors as a tool to fuel more sophisticated cyberattacks and increase their volume, as exemplified by the rise in AI-enhanced social engineering and the substantial financial impact of data breaches. For example, gen AI has enhanced social-engineering techniques, in which attackers generate highly realistic phishing...
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