Adweek January 7, 2021
Brand perception should benefit overall
Walmart has begun administering the Covid-19 vaccine to healthcare workers, and CVS Health and Walgreens are providing vaccines in long-term care facilities.
Retail and healthcare, which were long two distinct entities, continue to merge in 2021 as retailers seek to address Americans’ healthcare needs.
Case in point: Walmart has begun administering the Covid-19 vaccine to healthcare workers in New Mexico while CVS Health and Walgreens are providing vaccines in long-term care facilities in multiple states. They—along with retailers including Target and Albertsons—plan to start vaccinating the general public in the spring or summer, based on both vaccine availability and the CDC’s distribution schedule.
It’s the latest sign of the expanding role retailers play...
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