Forbes March 26, 2020
Leah Rosenbaum

Six weeks ago, GoodRx cofounder and co-CEO Doug Hirsch and his team had an idea: what if their company could organize telemedicine practices in the same way that they’ve organized drug pricing? “Maybe I’m just some super organized kind of guy,” he told Forbes, but “nobody is helping Americans figure out what the right service is for them.” That’s why GoodRx today launched its telemedicine marketplace, where Americans can compare prices for dozens of telemedicine services.

The telemedicine market is booming, and has only accelerated due to the current COVID-19 pandemic that has been causing people to stay in their homes and seek out alternative ways to talk with a doctor. “Every day I wake up and there’s another service,”...

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Topics: Digital Health, Health System / Hospital, Patient / Consumer, Physician, Pricing / Spending, Provider, Technology, Telehealth
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