Forbes December 17, 2024
In a year as tumultuous as 2024, it’s more challenging to decide which of the biggest shifts moving through the consumer landscape to focus on. These 2025 trends highlight some ideas for understanding what’s changing.
1. AI Acceleration
AI is evolving at breakneck speed, integrating into our daily lives, while businesses are racing to keep pace, and we’re wrestling with the ethics of it all. Meanwhile, the discussion is quickly being replaced by agentic AI, which can act autonomously and by artificial general intelligence or AGI. While we’ve been fascinated by making images of squirrels playing football and marveling at how a Word document can be instantly converted into a believable podcast, experts say that artificial general intelligence (AGI) will...
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