Forbes April 9, 2015
Todd Hixon

A backwater for the last twenty years, primary care in the U.S. is now in the throes of revolution. Many agree that stronger primary care is central to a better performing healthcare system. But dramatically different business, delivery, and clinical models are emerging and competing.

It is easy to see how primary care has big potential for bending the cost curve (1). Each primary doctor influences at least $10 million of annual healthcare spend. You can ballpark that as 2,500 customers (2) per doctor times $9,000 average healthcare spend per capita in the U.S. (= $22 million), less a discount to account for situations where the primary care doc has less influence.

Four-fifths of U.S. healthcare cost is driven by...

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