Research2Guidance July 29, 2020
The leading commercial and reimbursement digital weight loss providers have managed to establish strong and recognizable brands. However, they still lack real global span, operating mostly in the United States. Strong positions in the U.S. benefit weight loss companies, since it is currently the biggest country market globally. In the medium term however, the situation is set to change, as new local weight loss companies will establish themselves around the globe. Current market leaders should be better prepared for the increasing international competition. On the other hand, they need to reduce its excessive dependence on the U.S., creating platforms for further growth in new markets.
Since the first weight loss apps appeared on Apple’s App Store in 2008, the mobile...
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