The case for the physical clinic

This post was co-written with Anarghya Vardhana (VC at Maveron) and Carine Carmy (co-founder and CEO, Origin)

Some VC investors believe that brick and mortar – referring to a physical presence of some kind – should be avoided at all costs. This cohort is allergic to the idea of a “four wall,” in favor of a software or digital-only approach. The perception is that clinic businesses are an expensive liability for an emerging company and require specialized expertise to build, while digital business models are lean and scalable. In a higher interest rate environment, they may also view clinic businesses as higher risk, given their higher capital...

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