Home Health Care News June 9, 2022
Shifting health care payer trends have home-based care providers stuck between two battling business decisions: “adapt or die,” or sustainability.
Those two decisions may look like one in the same to outsiders, but for home care operators grappling with whether to engage with Medicare Advantage (MA), they sometimes posit providers on different sides of the aisle.
The tense relationship between the home health care industry and MA has been covered extensively on Home Health Care News. Providers are trying to fight back – as MA grows its market share among Medicare beneficiaries – against what they feel are unfair reimbursement rates from plans for home health services.
Conversely, we’ve often written about MA involvement as an opportunity in non-medical home...