Forbes December 9, 2025
Tony Bradley

I generally ignore funding announcements. Every week, I get a dozen press releases celebrating massive rounds, oversubscribed rounds, strategic rounds, stealth rounds—pick your adjective. Most of them feel like self-congratulatory fluff, or half-hearted victory laps dressed up as news. And there’s an unmistakable subtext running through many of them: a polite kiss-the-ring acknowledgment of the investors combined with a little name-dropping to boost credibility.

That’s all fine, but it doesn’t tell me anything useful. Funding isn’t the story. The problem you solve is the story. Why your solution is more innovative, or more cost-effective, or more aligned with where the market is going—that’s what actually matters. If you can’t articulate why anyone should care beyond “we raised money,” then I’m...

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