Forbes January 20, 2025
When Dr. Mikhail “Mike” Varshavski speaks about medical content creation, he doesn’t start with algorithms or viral trends. Speaking at last weeks 1 Billion Followers Summit in Dubai he unpacked the secret of his success: trust.
“The key to why I have this many views and why our team has been so successful in creating this content is because we lead with trust first,” said Dr. Mike, whose medical content garnered over 4 billion views in the past year alone.
Long before he became social media’s most-followed physician, Dr. Mike recognized a critical gap in online healthcare information. In 2017, he warned the American Academy of Family Physicians about the dangers of medical professionals’ absence from digital spaces. His concerns...
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