Forbes November 14, 2024
Andrew Williams

A lot of news surrounding Fitbit has been negative in recent months, but there’s one area in which the iconic wearables brand is low-key flourishing.

That area is tech for kids. While the Fitbit brand is gradually being subsumed into Google, including the end of the main Fitbit website and nixing of Fitbit social channels, there’s still some of its classic sense of fun in the Fitbit Ace LTE’s new features.

Fitbit is calling the new features Season 3: Family Matters.

The highlight is that siblings who own a Fitbit Ace LTE can now call and message each other. It also supports family group chats.

Parents will use the Ace app on their phone, the kids their watches. For the...

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