PYMNTS.com January 13, 2025
The average consumer spends about 3 seconds when opening an app on their smartphone. Most open 10 different apps a day. Over the course of a year, the time people spend just opening apps, not engaging with them, adds up to nearly half a typical work day.
It takes about a half an hour, on average, to manage the ripple effects related to an unexpected event — a merchant dispute, a travel delay, a school closure, rescheduling a doctor’s appointment, a billing error, you name it. That’s over and above the time spent identifying the problem and any initial attempts at troubleshooting to resolve it. Assuming consumers have only one such issue a month, that’s about six hours every year,...
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