AXIOS January 13, 2024
Gone are the days of “I’ll sleep when I’m dead.” It’s cool to prioritize bedtime now.
Why it matters: Sleep is trending at companies, at colleges and in the media — and there’s a growing sleep economy worth billions of dollars, as new gadgets, mattresses, trackers and alarm clocks flood the market.
- Venture capital funding for sleep tech has been steadily rising, from around $400 million in 2017 to close to $800 million in 2021, per Crunchbase.
What’s happening: Sleep is a bonanza.”You see a lot of companies jumping into this market and claiming to improve your sleep,” says Els van der Helm, a sleep neuroscientist. “A lot of it is marketing, but there is more money going...
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