CNBC December 17, 2019
If you enter “relentless.com” into your web browser, you might be surprised to see it takes you to Amazon.
That’s because CEO Jeff Bezos almost named his company “Relentless,” according to a 2014 New Yorker profile of Bezos.
But even though Bezos chose a friendlier name for the company, the “relentless” strategy has guided Amazon over the years as it’s evolved from an online bookseller to an e-commerce giant to the leader in cloud computing.
And, if need be, Amazon has a history of relentlessly snuffing out competitors and playing hardball wherever possible.
Here’s the latest example: On Sunday, Amazon informed third-party sellers that they could no longer use FedEx Ground for shipping items to Prime customers. When the news...
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