Health Populi March 7, 2019
“Is it possible to take personalization too far for consumers?” asks a paper on Privacy and Personalization from SmarterHQ.
The answer is, “it depends.” Consumers are sending mixed messages to marketers about their preferences for being forgotten versus being engaged and recognized. This tension has extreme relevance for personal health and healthcare, as AI and data analytics become quickly adopted by payors, insurance companies, providers, pharma, and consumer tech companies that lie outside of HIPAA privacy and security regulations.
SmarterHQ polled over 1,000 consumers and found that:
- Most consumers are concerned about their data privacy, and believe that companies know too much about them
- Amazon is consumers’ most-trusted user of personal health data, compared with banks, Apple, Google, retailers,...
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