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The following is a guest article by Michelle Berryman, FIDSA, Executive Creative Director at Hero Digital
Patient privacy is the foundation of our healthcare system. Ensuring trust in the confidentiality and security of sensitive health information enhances patient care effectiveness and puts individuals at ease to seek care.
However, the integration of digital technologies in healthcare introduces new challenges in privacy protection. While tracking technologies like cookies and pixels offer benefits in data gathering for improved user experience and analytics, they also pose risks to patient privacy, potentially exposing sensitive health information without explicit consent.
Recognizing these risks, the Office of Civil Rights at the U.S. Department of Health and Human Services has issued clear guidelines for HIPAA-covered entities. These...
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