Computerworld March 26, 2025
Jonny Evans

Is a new paint job going to satisfy the Apple congregation?

WWDC event marketing intensifies, and as we head toward that event in a little over two months, it looks as if we’re being told to expect a new paint job (aka user interface change)s for iOS.

But will those tweaks really be enough to move the needle on flatlining iPhone sales?

Is Apple concerned in case these changes don’t impress? Is there any reason the big names in Apple rumor all jumped into this freshwater pool of speculation at more or less the same time, like synchronized swimmers?

Somewhere in the Apple Universe there must now be a place where all rumors go to die. There must also be...

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