Forbes May 8, 2025
I got the only first look inside WHOOP HQ in Boston, MA on the launch day of the all new WHOOP 5.0 and WHOOP MG. I visited the office twice – first thing in the AM and mid-day (between my MIT AI Venture Studio class and MIT History class showcases). I sat down with some of the leaders who built this product – some of whom had been in the office since 4 am getting ready to roll out software features to members all over the world… while wearing novelty WHOOP branded baseball jerseys. I could feel the positivity and energy on all floors as I walked the building – the team was dialed, working hard, but calm and focussed.
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